Questions to Consider:
* What is this ad trying to convey?
* Who is this ad’s intended audience?
* What does a woman’s body have to do with the ethical treatment of animals?
What We Think:
They may be called People for the Ethical Treatment of Animals, but it’s hard to remember the last time PETA’s ads showed any creature that wasn’t baring decidedly human, female assets.
PETA’s latest shock tactic showcases Pamela Anderson marked up like a butcher’s diagram, helpfully indicating where to find her “breast,” “rump,” “round,” and more. According to PETA’s web site, the tagline “All Animals Have the Same Parts” suggests that “just like humans, animals are made of flesh, blood, and bone and have organs and senses.”
Call us crazy, but seeing a bikini-clad Pam divided up and defined by her body parts makes us think sexism, not empathy for animals.
Officials in Canada seemed to agree, because they banned the ad, saying, “it goes against all principles public organizations are fighting for in the everlasting battle of equality between men and women.” We couldn’t have said it better ourselves.
And P.S. PETA, don’t think we’re letting you off the hook for last year’s grossly offensive “Save the Whales” campaign, either. (by Michelle Konstantinovsky)
Take Action! Contact:
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Norfolk, VA 23510
web comment form: peta.org/about/c-email_peta.asp