About-Face has been honored to serve girls for nearly 20 years, turning education around how media & misogyny affects girls and their sense of self into activism.
About-Face began with activism — a poster, actually — and a lot of passion. We took on the media for their constant barraging of women with images of unrealistic body ideals before the ideas of “body image” or “body positivity” were on most peoples’ radars. Since then, we’ve expanded our mission — and our approach — beyond the concept of body image to make sure girls can navigate our toxic cultural landscape and develop the mental health and self-worth they need to reach their full potential.
2017 – forward
The New About-Face
Changes in our culture are calling for us to transform About-Face once again. Today teenage girls aren’t only feeling the effects of thin, white supermodels on the runway and in heroin-chic fashion spreads. They have smartphones in their pockets and constant access to websites and social media that are filled with negative, limiting messages of all sorts. And their media isn’t only top-down: They’re making their own media via social media every day.
Inspired by this shifting media landscape and the awesome, galvanizing force of the Women’s March in January 2017, the staff and board of About-Face engaged in a strategic planning process that re-energized About-Face around its activist roots and underscored the importance of our core media-literacy work.