Gallery of Offenders: Diesel tells all to “Be Stupid.”

Questions to Consider:

* What is this ad saying about women? About men?

* What kind of action or attitude is this ad encouraging?

* What product is this ad selling?

What We Think:

In this ad, Diesel is encouraging women to take actions that would gain them the title of “having the balls.” I don’t think it’s too much to say that having balls is indicative of being male, or at least masculine. Masculine traits are preferable over feminine traits, even for women. In order to be more masculine and thus more respected, women should compensate for their — forgive me — lack of balls, by doing stupid things, like flashing their breasts at security cameras. Further, since having brains and being smart is not a desired attribute, women (and men) are encouraged not to pursue their intellectual development. (by Juliet Weintraub)

Take Action! Contact:


220 West 19th Street

New York, NY 10011

(212) 755-9200

web: store.diesel.com/myaccount/customer.asp?tskay=3FD17CD7

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