Gender neutrality needs some skirts

Ellen Degeneres has a new line of girls’ clothes at Gap Kids, and it looks pretty great, but “gender neutral” it’s not. The Gap Kids website says that they are “dedicated to supporting girls just as they are, whether they skateboard or dance, wear dresses or jeans.” The clothes feature slogans like “Be your own… Continue Reading →

Does sex really sell?

Today, more than ever, sex is rampant in marketing, bolstered by the notion that “Sex Sells”, but a new study reveals that this may not in fact be the case. Since the beginning of modern advertising, sexual themes and imagery have been used to sell products. Some of the earliest sexual ads were created by tobacco companies in the late 1800s…. Continue Reading →

A sorority girl’s take on the Alpha Phi recruitment video

If you follow women in the media— and, honestly, even if you don’t — you’ve probably seen the recruitment video members of Alpha Phi at the University of Alabama released in August 2015. The video, which quickly went viral and was taken down due to backlash, featured dozens of Barbie-esque women gallivanting through their campus, promising the viewers they, too,… Continue Reading →

Fitbits and weight-loss apps: Healthy or obsessive?

In my day-to-day life, I’ve noticed a peculiar bracelet cropping up (the latest in a never-ending steam of weight-loss gadgets). This bracelet has the strange effect of making the wearer walk around a room in circles for minutes on end. “What is this sorcery?” You ask? It is known as a “fitness tracker”, sold by leading… Continue Reading →

You’re allowed to get married if you’re fat

Being in my late 20s, I’ve spent a lot of time in the last few years going to weddings, including the weddings of a lot of my closest friends. I’ve watched as they stressed out about their extended families and worried about what music to play; I’ve talked with them as they picked dresses and… Continue Reading →

Anti-aging, anti-who?

Why, in this day and age, are we bombarded on a daily basis with advertisements for anti-aging products aimed almost exclusively at women? We are constantly pressured to: Look young. “Wow! It’s great that you’re 47, but only because you look 25 and you’re a stunning, hot model.” Be obsessed with anti-aging. Oh, apparently having young-looking skin and a… Continue Reading →