Sometimes, messing with the powers that be from the safety of your kitchen table is the most empowering thing you can do… at least as a warm-up. And at least this way, glitter, stickers, and colored pens are involved!

Here at About-Face, we do an activity called subvertising in our groups and at events.

Subvertising

A made-up word combining “subvert” (to overturn or overthrow from the foundation) and “advertising”, subvertising means to take an ad or other media, and then change it up so it says what it really means to say. We love doing this because it feels like we’re taking control over the message of the ad.

Gallery of Tweaked Ads

The Three Questions

to Ask of ANY Piece of Media

1

What product is the media-maker selling?

2

How are they selling it?(What story is the image telling? What does the text say?)

3

What emotion does the advertiser or media-maker want you to feel so you’ll buy the product?

To help with ad-tweaking, ask “What message is this image is REALLY getting across?”

What To Do Next

Send Us Your Tweaked Ad.

Just scan it or photo it, and upload it.

We want to see it, and we may just include it on this page!