Contrary to the belief of the fashion industry, the average American woman is not 5’11” with measurements that befit starving children. However, the mannequins used to display the clothes they are attempting to sell still have those proportions. I look up at them every day, styled so carefully and tastefully, extra-small shorts trying to grasp… Continue Reading →
The “Good Old Kiwi Bloke” — do you recognize him in your country?
Here in New Zealand we are still *sigh* perpetuating the old, irritating double standard in advertising, and it’s tiring beyond belief. We continue to have a culture where we champion the “typical Kiwi Bloke”, who is “every man” and his mates, affectionately championed for his ordinariness and always welcomed into the brotherhood. Men in NZ… Continue Reading →
Gender neutrality needs some skirts
Ellen Degeneres has a new line of girls’ clothes at Gap Kids, and it looks pretty great, but “gender neutral” it’s not. The Gap Kids website says that they are “dedicated to supporting girls just as they are, whether they skateboard or dance, wear dresses or jeans.” The clothes feature slogans like “Be your own… Continue Reading →
Does sex really sell?
Today, more than ever, sex is rampant in marketing, bolstered by the notion that “Sex Sells”, but a new study reveals that this may not in fact be the case. Since the beginning of modern advertising, sexual themes and imagery have been used to sell products. Some of the earliest sexual ads were created by tobacco companies in the late 1800s…. Continue Reading →
A sorority girl’s take on the Alpha Phi recruitment video
If you follow women in the media— and, honestly, even if you don’t — you’ve probably seen the recruitment video members of Alpha Phi at the University of Alabama released in August 2015. The video, which quickly went viral and was taken down due to backlash, featured dozens of Barbie-esque women gallivanting through their campus, promising the viewers they, too,… Continue Reading →
Fitbits and weight-loss apps: Healthy or obsessive?
In my day-to-day life, I’ve noticed a peculiar bracelet cropping up (the latest in a never-ending steam of weight-loss gadgets). This bracelet has the strange effect of making the wearer walk around a room in circles for minutes on end. “What is this sorcery?” You ask? It is known as a “fitness tracker”, sold by leading… Continue Reading →
Target “loves every body” — but not really
Summer is here. The season conjures images of sun, sand, and relaxation. Unfortunately, it also conjures up thoughts of poor body image in girls and women. We race to the mall, trying to find the most flattering swimsuits that will make us look “smaller.” We scroll through our Facebook newsfeeds and find posts and status updates… Continue Reading →
Advertising and porn: Why can’t we tell the difference?
What is porn, anyway? Is this porn? Is this? How about this? How do you know? It’s been said that porn is hard to define, but “you know it when you see it.” So what do we see when we see porn? Documentary filmmaker Rashida Jones… Continue Reading →
In defense of the “before” girl
In some ways, I look like the “before” girl in romantic comedies. You know, the one with the frizzy hair and the chunky glasses? If only I would straighten my hair and take off my glasses, then I, too, could be beautiful! At least, so says romantic comedy logic. As Rachel Paige at Hello Giggles… Continue Reading →