Come to our Girls Without Limits: Intro to About-Face event 8/12 in Berkeley! Find out more.

The uncontrollable cost of beauty

I used to peruse the makeup section every time I entered a pharmacy. The rows of products would stare at me when I walked in, glinting and sparkling, until I would give in and buy an unneeded new mascara or my bajillionth bottle of nail polish. I didn’t even wear makeup most days! But I… Continue Reading →

Gender neutrality needs some skirts

Ellen Degeneres has a new line of girls’ clothes at Gap Kids, and it looks pretty great, but “gender neutral” it’s not. The Gap Kids website says that they are “dedicated to supporting girls just as they are, whether they skateboard or dance, wear dresses or jeans.” The clothes feature slogans like “Be your own… Continue Reading →

Does sex really sell?

Today, more than ever, sex is rampant in marketing, bolstered by the notion that “Sex Sells”, but a new study reveals that this may not in fact be the case. Since the beginning of modern advertising, sexual themes and imagery have been used to sell products. Some of the earliest sexual ads were created by tobacco companies in the late 1800s…. Continue Reading →

Adventures in feminist wedding planning

I’m getting married, and I want to share with you just some of the ways that wedding planning has highlighted pesky gender expectations and body image pressures. We always said we’d never do it. “What would it add to our relationship?” we thought. Then one night, on a romantic whim (he was gone to Italy… Continue Reading →

Fitbits and weight-loss apps: Healthy or obsessive?

In my day-to-day life, I’ve noticed a peculiar bracelet cropping up (the latest in a never-ending steam of weight-loss gadgets). This bracelet has the strange effect of making the wearer walk around a room in circles for minutes on end. “What is this sorcery?” You ask? It is known as a “fitness tracker”, sold by leading… Continue Reading →

You’re allowed to get married if you’re fat

Being in my late 20s, I’ve spent a lot of time in the last few years going to weddings, including the weddings of a lot of my closest friends. I’ve watched as they stressed out about their extended families and worried about what music to play; I’ve talked with them as they picked dresses and… Continue Reading →

We need to change more than clothes in the dressing room

Brace yourselves, everyone. I’m about to make a huge confession. I’m about to astound and confuse millions upon millions of people. I’m about to dispute the core of beliefs of department store marketers and romantic comedy writers. I’m a 22-year-old, warm-blooded American woman who does not enjoy shopping for clothes. Shocking, right? I’m a young… Continue Reading →