The mockumentary uses Hello Flo’s usual hilarious wit and blunt openness about messy subjects to advertise their New Mom Kit, which includes things like pads, nipple cream, a postpartum survival guide, and other items new moms will probably love.
The star of the video asks, “How can I let another woman walk through the terrifying abyss of motherhood without telling her the things I’d seen? I mean, no one even warned me about cracked nipples. The blood. The pus. The pain. I wanted to stick my nips in a tub of Chapstick and stay there. Forever.”
Messy bodily functions are subjects we tend to avoid — especially as women. In fact, many young people who aren’t mothers yet probably have no idea what to expect after childbirth. I, for one (as someone who has never experienced childbirth), learned a terrifying thing or two from this video.
But just like being exposed to a variety of body types in media helps us accept our own bodies as beautiful in their unique ways, talking about these subjects helps dissolve the aversion to them that we usually have.
And talking about it helps people become informed about what to expect after childbirth in terms of their own body or their partner’s. Videos like Hello Flo’s aren’t just selling a product, they’re normalizing discussion about normal bodily functions, while educating.
Cheers to you, Hello Flo, for tackling the messy subjects with such grace and humor. We can’t wait to see what’s next!
Stacey Speer is a bookworm who loves nature and making people happy. She enjoys utilizing the tools she gained from her Women and Gender Studies degree to critique media and the world around her from a feminist perspective.