Buy your tween anti-aging products at Wal-Mart

Finally! A cure for those prepubescent fine lines and wrinkles!

Yes, seriously.

Hoping to officially crush the innocence of childhood, Wal-Mart has rolled out a line of anti-aging cosmetics geared toward 8- to 12-year-olds.

The “youth preserving” line is called “Geo-Girl” and has 69 products ranging from exfoliators (to scrub off those gross, dead, OLD cells) to lipstick and blush (to achieve that much sought-after Lolita pout).

It gets better (i.e. worse). The products feature “texting lingo,” to appeal to tech-savvy tweens. Now your 10-year-old niece can sport “GR8” lipshine, and further impede her ability to spell words without digits!

Seriously though, I get it. When I was a kid, I begged my grandma to buy me a kids’ makeup set from Walgreens. And when I ripped open the packaging at home, you know what I found? The pretty, pint-sized products were made entirely of plastic. They were just for applying “imaginary” makeup!

Sure, at the time, I was devastated to find I couldn’t smear pastel blue eyeshadow on my lids (who wouldn’t be?), but it seems pretty obvious to me now: real, usable makeup didn’t exist in the Walgreens toy aisle because it doesn’t belong there!

The last thing girls today need is yet another reason to feel they don’t measure up. And let’s not forget this whole new anxiety-provoking standard Geo-Girl is introducing: eternal prepubescence!

Fifty may be the new 40, but apparently 12 is the new 65.

Besides the pervasive pressure for women to remain in tiny, childlike bodies, they now have to pursue pristine, childlike faces. Seriously?

A Wal-Mart spokesperson told Good Morning America, “(Geo-Girl) was developed in partnership with our customers to give parents a healthier, age-appropriate option for their tween girls who ask about wearing makeup.”

Call me crazy,  but I don’t really think there should be any makeup option for 8-year-olds, let alone an “age-appropriate” one.

Granted, I’m not a parent, but the day my baby niece demands anti-aging cosmetics, she better at least be old enough to drive herself to Sephora.

For more reasons to get riled up over what’s being sold to young girls today, check out Peggy Orenstein’s new book, Cinderella Ate My Daughter.

— Michelle Konstantinovsky is a student at UC Berkeley’s Graduate School of Journalism and an avid admirer of shiny objects and preteen entertainment. It would be nice if you visited her website: www.michellekmedia.com. Also, she may learn to use Twitter more effectively if you follow her @michelley415.

11 thoughts on “Buy your tween anti-aging products at Wal-Mart

  1. Excellent post! Thanks for the book recommendation too 🙂
    I tweeted a link to it with “… a healthier, age-appropriate option for their tween girls who ask about wearing makeup.” What happened to “No”?
    I too remember the disappointment when the plastic lipstick didn’t work on my lips! Guess what? I got over it.
    Mahalo again for the great post!

  2. I’m 32 and I feel weird about buying anti-aging cosmetics (guilty for giving in to the unrealistic desire to look young forever), my heart breaks for an 8 year old who has to face this.

    I’d really appreciate it if you’d include a “take action” suggestion on these posts when possible, as you do for your gallery of offenders!

  3. Wow, just, wow. How truly sad that Walmart has hacked at the innocence of kids yet again….and here I thought it was bad enough that they shamelessly marketed Twilight products to death.

    I’m curious though, if you have any information for readers who would like to write Wal Mart or petition against these products?

  4. Gina is right, just say no! I have seen other “tween” make up lines and they are not as disturbing as this. They are usually just a couple tubes of glitter gloss and nail polish. It bothers me that there is a 69 item (!) product line out there for girls that need to be running around outside, playing games, reading, or doing ANYTHING else besides trying to look like adults! Let them be kids! P.S. Thanks Walmart, for making me hate you even more.

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