Gallery of Winners: A New Line of Proactiv Women.

Questions to Consider:   * What is this ad selling? * What does it mean to not be a pushover? * What does “proactive” mean? * How does this ad make you feel? What We Think: Proactiv’s new campaign has a series of ads with different female celebrities and captions like “I’m no pushover. I’m… Continue Reading →

Gallery of Winners: Inner Beauty Is Priceless.

Questions to Consider:   * What defines beauty in America? * Does exposing your body make you more or less beautiful? * What do you notice that different cultures value in terms of beauty? What We Think: The media loves to pick on Jessica Simpson, but there’s much more to the singer than her sometimes-goofy… Continue Reading →

Gallery of Winners: Glamour goes above and beyond.

Questions to Consider: * How do women’s magazines typically make you feel? * In what ways does the article from Glamour differ from images in other magazines? * What kind of products do women’s magazines try to sell you? * What do you notice about the different messages of magazine articles and magazine advertising? What… Continue Reading →

Gallery of Winners: Kotex Tells It Like It Is.

“U by Kotex: So Obnoxious” TV commercial “U by Kotex: Reality Check” TV commercial Questions to Consider: * Is Kotex’s commentary about other tampon commercials accurate? * In what ways does this commercial raise awareness about how manipulative commercials can be? (And is this commercial an exception?) * How does Kotex want you to feel… Continue Reading →