Questions to Consider:
* Who are the women in this ad?
* What is the message the commercial conveys?
* How would you feel if this commercial came on after a Victoria’s Secret commercial? (How about before?)
* What emotion does the advertiser want you to feel?
What We Think:
This ad is really funny, but with a purpose — I giggled at the faux beat poetry and mock spoken-word rhythm. But then it turns out the message is really quite lovely. Here are the lyrics:
For all the places I want to see
These legs are a vehicle
What more could I ask them to be?
Beauty magazines offer their tricks
I can’t imagine how your embrace
Would be any warmer on a 20-inch waist.
(Don’t ya know you’re flawless.)
‘Nuff said. (by Jennifer Berger)
Take Action! Contact:
John Holland, President and CEO
Fruit of the Loom
1 Fruit of the Loom Dr.
Bowling Green, KY 42103
Fruit of the Loom contact form: fruit.com/contact_us.shtml”http://www.fruit.com/contact_us.shtml