About-Face BlogAdvertisingBody ImageOn The PulseRetailWeight Loss and Diet Industry

Pepsi introduces “the skinny can” for Fashion Week

By February 9, 2011 10 Comments

Doesn't the skinny Pepsi can on the left just exude beauty and confidence?

Skinny sells.

Or at least that’s what Pepsi hopes.

Perhaps trying to keep up with Super Bowl ad sexism, Pepsi plans to unveil their new “Skinny Can” during New York Fashion Week “in celebration of beautiful, confident women.”

Because, you know, beauty and confidence are only found in slim packages.

And because consumers of artificially-sweetened, carbonated chemicals found in thin cans are automatic fitness buffs, Pepsi will also launch a social network intended to “unite the active women striving to make a difference in their lives.”

Uh oh, if the Kardashians are endorsing Pepsi

Uh oh, if the Kardashians are endorsing Pepsi's Skinny Can, it can't be good.

Actually, I’m inspiredto make my life different immediately.

Step one: buy Coke.

— Michelle Konstantinovsky is a student at UC Berkeley’s Graduate School of Journalism and an avid admirer of shiny objects and preteen entertainment. It would be nice if you visited her website: www.michellekmedia.com. Also, she may learn to use Twitter more effectively if you follow her @michelley415.