About-Face BlogAdvertisingBody ImageOn The PulseSexualization

“Psychology Today” pulls a “Maxim” move with its current cover

By November 19, 2010 10 Comments
"Psychology Today" bears a striking resemblance to "Maxim" this month.

"Psychology Today" bears a striking resemblance to "Maxim" this month.

Your daily dose of grocery-checkout-line female objectification is brought to you by Psychology Today.

Wait, what?

While you’re probably used to magazines like Maxim visually assaulting you with half-naked models, you might not have expected the same breast-baring on the cover of PT.

Avid About-Face reader Patricia Greenwell sent us the image above and voiced her disappointment over the magazine featuring “a half decapitated woman” rocking an itty-bitty bikini.

“A magazine called Psychology Today should realize that images such as the one on their cover are psychologically harmful to women!” our reader wrote. Exactly.

Besides the ridiculous breasts/bikini/boxing glove trifecta, the magazine’s headline is pretty lame too: “The Battle Over Beauty: What Matters Most to Men — And to Women.”

At least "Maxim" gave their cover girl a name and a face (and a blanket).

At least "Maxim" gave their cover girl a name and a face (and a blanket).

First of all, can we all officially agree that there are plenty of other representations of “beauty” out there besides the thin, blonde, half-naked, (faceless) prototype?

Second of all (and this is admittedly nitpicky, but I don’t care), that headline’s structure seriously irks me. It’s as though what matters to women is so unimportant, it’s mentioned as a mere afterthought, distinguished by a dash.

Let’s leave the desperate, attention-seeking covers to the lads’ mags, shall we?

— Michelle Konstantinovsky is a student at UC Berkeley’s Graduate School of Journalism and an avid admirer of shiny objects and preteen entertainment. It would be nice if you visited her website: www.michellekmedia.com. Also, she may learn to use Twitter more effectively if you follow her @michelley415.