Great Super Bowl for women and girls, right? Wrong.

After so many years of incredibly degrading, sexist, and sexualized ads, the ways women were represented in this year’s Super Bowl commercials, overall, were much less problematic and insulting. It sure seems like advertisers have been listening to what gender equity activists have been saying for many years. So this is great. Sexism in the Super… Continue Reading →

Everyone’s equal in “Glee.” Or not.

I am a sixteen-year-old girl, and a Gleek. At my school, at least, it almost seems the two are synonymous. The other night, I sat down with my brother to watch the Glee “Thriller” half-time episode. We were so excited about the show and had been living in suspense for days. The too-short ads, blasting… Continue Reading →

Kim Kardashian… further playing into straight male fantasy

Well, hetero male Super Bowl watchers, if you’ve ever fantasized about doing it with Kim Kardashian, there’s this commercial is for you. Look, she’s lying on her back! Oh, but then she’s breaking up with you… I mean her trainer. So she can spend more time with… her shoes? [youtube]http://www.youtube.com/watch?v=qQWG__N9so0[/youtube] Is it a commercial, or… Continue Reading →

Note: Use women as accessories more, Verizon NFL Mobile.

While we really can’t get too up-in-arms about this one, it’s important to notice how many times women are used as accessories. In this case, they’re kind of background props. They just threw 3-4 bikini-clad women in there for fun. [youtube]http://www.youtube.com/watch?v=qn7RfQU1MJg[/youtube]

And then, yeah, slamming Roseanne Barr with a log is funny too.

[youtube]http://www.youtube.com/watch?v=hrf35qYeyTY[/youtube] This is just the teaser for now, but let’s put it this way: Telling someone he’s acting like a complaining (Jewish, male) comic (Richard Lewis) but then slamming the female one (Roseanne Barr) with a log is sorta… misogynistic? It’s a play on the Betty White ad from last year, which also struck us… Continue Reading →

who needs books? (or: books are for sissies)

Bud Light commercial: some women are sitting around in a living room having a book club meeting. A man, presumably a husband or boyfriend, enters with beer. He sits down, starts handing out beer, and dominates the conversation, cutting off his presumed girlfriend/wife and telling one of the other participants that “I’d love to hear… Continue Reading →

Who needed that wife anyway?

At first, I thought this Bridgestone ad was insinuating that the people inside were having some sort of altercation when the woman emerged from the car, breathless and frightened. Then I realized that she was forced out of the car, handed over like a piece of property or a ransom. [youtube]http://www.youtube.com/watch?v=hNUWOu5BBX4[/youtube] I’ll back up. A… Continue Reading →

FloTV: Change out of that skirt, Jason

FloTV’s ad: Woman and man are walking through a store and she’s shopping for clothes. Announcer, who is in the picture, says “Jason’s spine has been removed by his girlfriend.” Then Jason and his girlfriend are shopping for “lavender candles”, which is “preventing him from watching the game.” The announcer guy then states that Jason… Continue Reading →

MAN’S LAST STAND

THIS JUST IN: men need to drive Dodge Chargers because they are constantly emasculated in their daily lives by having to do the following things: cleaning up after themselves going to work talking to their girlfriends watching True Blood shaving putting their underwear in the hamper [youtube]http://www.youtube.com/watch?v=2RyPamyWotM[/youtube] Sorry, all men everywhere, I didn’t realize I… Continue Reading →