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Kim Kardashian… further playing into straight male fantasy

By February 6, 2011 3 Comments

Well, hetero male Super Bowl watchers, if you’ve ever fantasized about doing it with Kim Kardashian, there’s this commercial is for you. Look, she’s lying on her back! Oh, but then she’s breaking up with you… I mean her trainer. So she can spend more time with… her shoes?

Is it a commercial, or is it soft-core tease porn? And how much more sexist could a Super Bowl ad get?

In what may be the most appropriate use of her butt ever, Kim stands on her tip-toes to throw a towel over her workout equipment, which emphasizes her ass-ets even more.

At the very end, she walks by an “average Joe” kind of guy who is not as ripped as man #1. Thus, men can feel like yes, they really do have a chance with Kim Kardashian.

Oh Kim, if only you had a little self-respect.

3 Comments

  • Normal person says:

    Hell yes, Kim. You are hot and rich, and you know it. You are comfortable with your body and you aren’t afraid to show it. THATS a real women. Who knows who she is. And isn’t angry for being unattractive and bitchy like the author of this blog.

  • Jackie says:

    Totally agree that this was soft core porn. I laughed so hard at your analysis! Same group of co-ed friends were like, this is dumb – really? Shoes? Sweaty Kim? Too bad Sketchers’ marketers couldn’t come up with something more original. The whole “buy these shoes, you’ll get a full body work out and then (drum roll please!) guys will want to screw you!” message is really very old now. The focal point being that women (and men) really only work out so that they can get laid.

  • Jackie says:

    Totally agree that this was soft core porn. I laughed so hard at your analysis! Same group of co-ed friends were like, this is dumb – really? Shoes? Sweaty Kim? Too bad Sketchers’ marketers couldn’t come up with something more original. The whole “buy these shoes, you’ll get a full body work out and then (drum roll please!) guys will want to screw you!” message is really very old now. The focal point being that women (and men) really only work out so that they can get laid.