Saturday afternoon: another Netflix marathon, full relaxation mode… Until the TV screen is taken over by a pile of steaming, fluffy French toast, seductively dripping with sticky, golden maple syrup. “Yum,” I think. All of a sudden, the breakfast of dreams is destroyed as a towering box of Special K lands smack on top of… Continue Reading →
Special K misses the mark… again
Recently Special K launched a new marketing campaign to “Shhhhut Down Fat Talk” that’s a “barrier to managing (women’s) weight”. While creating a discussion around stopping fat talk and using their access to a great number of people is a great idea, they totally missed the mark in the follow through. Their goal is still to sell us… Continue Reading →
Kellogg’s Special K tells women their lives could be better, if only they were thin
Given that Kellogg’s Special K basically markets itself as a diet food, my expectations for their advertising campaigns were already low. However, they have really outdone themselves with their new campaign, based around the question: “What will you gain when you lose?” In the commercials, women stand on bathroom scales that reflect buzzwords back at them:… Continue Reading →
Special K uses thin models to promote dieting
Special K has come out with numerous television commercials promoting their Special K diet plan. Their latest ad features a modelesque woman sitting at the breakfast table, staring forlornly at her breakfast bowl. Then, she opens her cabinet and smiles at the array of Special K cereals at her disposal. In the opening scene of… Continue Reading →