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Why my potato chips are healthier than the diet mentality

Saturday afternoon: another Netflix marathon, full relaxation mode… Until the TV screen is taken over by a pile of steaming, fluffy French toast, seductively dripping with sticky, golden maple syrup. “Yum,” I think. All of a sudden, the breakfast of dreams is destroyed as a towering box of Special K lands smack on top of… Continue Reading →

Special K misses the mark… again

Recently Special K launched a new marketing campaign to “Shhhhut Down Fat Talk” that’s a “barrier to managing (women’s) weight”. While creating a discussion around stopping fat talk and using their access to a great number of people is a great idea, they totally missed the mark in the follow through. Their goal is still to sell us… Continue Reading →

Special K uses thin models to promote dieting

Special K has come out with numerous television commercials promoting their Special K diet plan. Their latest ad features a modelesque woman sitting at the breakfast table, staring forlornly at her breakfast bowl. Then, she opens her cabinet and smiles at the array of Special K cereals at her disposal. In the opening scene of… Continue Reading →

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