Come learn what we teach teen girls*! Join us online for an Introduction to About-Face: Decode the Media gathering on Thurs, March 26!

Skechers wants girls to “Shape-up”

Were you thinking that advertisements for girls’ shoes are a little lacking these days? Were you looking for some added weight-loss pressure in the way that they’re marketed? Yeah, me neither. Nevertheless, Skechers now carries Shape-ups for girls (ages 7 to 12). Unlike other childrens’ shoes, these Shape-ups feature a rounded sole intended to shape… Continue Reading →

Fashion for girls “too pretty to do math”

And now, a frightening look at what the kids are wearing.   Statement t-shirts have taken a turn for the tragic now that David & Goliath has put one on the market that simply states, “I’m too pretty to do math.” And thanks to Epbot for pointing out that the pastel pink message only comes… Continue Reading →

Do you shop at T.J. Maxx so you “get to eat”?

Fashion over food? Even you, T.J. Maxx? There are a lot of things going on with this ad (apologies for the video quality;  this is the only online proof I can find of this nonsense) that on one hand seem harmless, and on the other are horrifying. T.J. Maxx is a discount department store, which… Continue Reading →

Pepsi introduces “the skinny can” for Fashion Week

Skinny sells. Or at least that’s what Pepsi hopes. Perhaps trying to keep up with Super Bowl ad sexism, Pepsi plans to unveil their new “Skinny Can” during New York Fashion Week “in celebration of beautiful, confident women.” Because, you know, beauty and confidence are only found in slim packages.

Vogue Paris thinks it’s chic to sexualize young girls

Move over, Toddlers and Tiaras. Vogue Paris has just upped the creepy, pedophilic ante with its recent fashion spread featuring dolled up models of oh…about six-years-old or so? The only French words I know are for pastries, so the kind people at The Hairpin translated the spread’s title for me: “Cadeaux” means “presents” or “gifts.”… Continue Reading →