The sexism of beer and other alcohol commercials has been well-documented by About-Face. So, I can’t say I was terribly surprised to see the line of the latest Miller Lite commercials. I’m referring to, of course, the series of advertisements that the company has been promoting as part of their “Un-Manly” campaign. I’m sure you’ve… Continue Reading →
Chick Beer: because those other beers are for dudes.
OK, so we all know that beer marketers have a terrible history with selling their products to women. Mostly this isn’t a huge problem for me because the Big Two brewers who get the most air time (MillerCoors and Anheuser-Busch) make terrible beer that I’m totally OK not being sold. You keep your Coors Light, really, I… Continue Reading →
Stella Artois considers women and beer “things of beauty”
So, I’m a beer drinker (and yes, I’m over 21). I love hoppy beers, so up front, I’m going to say before I get into my other reasons, I do not like Stella Artois. I don’t like the taste of it, and frankly, I don’t understand why it is so popular. I’d take a… Continue Reading →
Gallery of Offenders: Forget the woman, get yourself a Bot!
Questions to Consider: * Are women on their way to becoming perfectly constructed robots? * Why does Svedka use a female bot and not a male bot? * How does this ad represent women? * What would it mean to be bought (purchased)? * Who is the target audience of this ad? What We… Continue Reading →