Why Jes Baker is totally a fat positive hero

Jes Baker is okay with being fat. Get over it. That’s just the message the 26-year-old Behavioral Health Professional recently sent to Abercrombie & Fitch CEO, Mike Jeffries (anyone else tired of hearing that guy’s name?). But she also sent that message to society itself. Jes has garnered millions of views on her blog, The Militant… Continue Reading →

Who run the (advertising) world? (Beyoncé)

A couple of weeks ago, Beyoncé debuted her new song from a forthcoming album, “Standing on the Sun” in a commercial for H&M. Earlier in the year she launched a new $50 million campaign with Pepsi, including commercials, visual ads, and limited-edition Beyoncé Pepsi cans. Of course, Beyoncé also sang at President Obama’s Inauguration and… Continue Reading →

A damsel in progress: analyzing BioShock Infinite’s Elizabeth

From Peach to Zelda, the damsel in distress is a classic video game figure. Countless games have featured the helpless princess in need of rescuing, and despite its blatant sexism, the trope is still widely used. When Irrational Games’ BioShock: Infinite was released March 26th, female character Elizabeth seemed to be just another damsel in… Continue Reading →