Given that Kellogg’s Special K basically markets itself as a diet food, my expectations for their advertising campaigns were already low. However, they have really outdone themselves with their new campaign, based around the question: “What will you gain when you lose?” In the commercials, women stand on bathroom scales that reflect buzzwords back at them:… Continue Reading →
“Slip into a size sassy” and other bad advice from Special K
Some businesses relish in funny, clever, and creative advertising. They take pride in their wit and ability to connect with consumers, making them feel connected to and appreciated by the brand. In short, they have respect for the people they hope will come out and buy their products. Using that reasoning, Kellogg’s may not fall… Continue Reading →
Special K rips off body-positive Yay Scales to sell weight loss
As I watched the Today Show the other morning, my jaw dropped in disbelief to see that once again, a body-positive message had been co-opted — nay, full-on stolen — by a corporation selling foods for weight loss, in the name of “health”. The awesome Yay Scales, created by Marilyn Wann (incredible author and fat… Continue Reading →