DC Super Hero Girls — to the rescue?

Growing up, I remember how frustrating it was that my brother could swipe away the Ninja Turtles and Ghostbusters action figures that I was playing with if he decided he wanted to play with them. They were his toys after all. Although we shared toys like Lego and Nintendo, the bulk of my toys were… Continue Reading →

Stereotypes in three dimensions

You may have already read about my outrage at “the pink aisle” – otherwise known as the preponderance of stereotype-based toys for girls – and I was recently disappointed to learn that LEGO has sunk to new lows in the ranks of the pink. In 2012, LEGO met with SPARK, an organization that works with girls and women… Continue Reading →

Biased blox: the real heroes of the gendered toy war

Recently, the internet has blown up in praise of GoldieBlox — a construction toy designed to improve spatial skills and encourage a different kind of play in girls. Why is such a toy necessary? According to the Kickstarter page that made the project possible, only 11% of engineers are women and according to a study… Continue Reading →