Oh, Kia. Weren’t you listening when I praised you for your refreshing new take on the car ad? Or do you just not look to your partner companies in different countries for progressive advertising? I’m speaking, of course, about the latest ad for the 2014 Kia Forte. Carrying on from the theme of their “Hotbots”… Continue Reading →
Kia’s new ad gives a refreshing look at “The Woman and Man of Now”
As we’ve discussed here on About-Face.org, car companies are not known for their progressive, non-sexist advertising. But the new Australia Kia advertisement breaks the mold, presenting two separate ads (one starring a woman and one starring a man) that offer alternative perspectives on stereotypical gender roles. The “Woman of Now” ad features a woman in business… Continue Reading →