Here in New Zealand we are still *sigh* perpetuating the old, irritating double standard in advertising, and it’s tiring beyond belief. We continue to have a culture where we champion the “typical Kiwi Bloke”, who is “every man” and his mates, affectionately championed for his ordinariness and always welcomed into the brotherhood. Men in NZ… Continue Reading →
The uncontrollable cost of beauty
I used to peruse the makeup section every time I entered a pharmacy. The rows of products would stare at me when I walked in, glinting and sparkling, until I would give in and buy an unneeded new mascara or my bajillionth bottle of nail polish. I didn’t even wear makeup most days! But I… Continue Reading →
Gender neutrality needs some skirts
Ellen Degeneres has a new line of girls’ clothes at Gap Kids, and it looks pretty great, but “gender neutral” it’s not. The Gap Kids website says that they are “dedicated to supporting girls just as they are, whether they skateboard or dance, wear dresses or jeans.” The clothes feature slogans like “Be your own… Continue Reading →
Nicki Minaj: so much more than her body
Nicki Minaj’s body is (regrettably) the media’s sole focus whenever she’s in the spotlight, but an ABC family sitcom based on her family’s immigration from Trinidad in the early 1990s is about to change all of that. Young Nicki, written by Kate Angelo and produced by Minaj herself, will focus on Minaj’s life growing up in Queens, New York,… Continue Reading →
The day I fell in love with Amy Schumer
The day I fell in love with Amy Schumer, I was preparing my Intro to Psychology lecture about gender. I was searching YouTube for clever clips that I could use, when I came across a video called “Inside Amy Schumer – Last F**kable Day”. The main character, Amy Schumer, comes across her “heroes” — Julia Louis-Dreyfus,… Continue Reading →
What the 67th Emmy awards revealed about women of color in TV
The 67th primetime Emmy awards happened this past Sunday, and while I opted out of watching it live in favor of the premier of the last season of Downton Abbey (many tears!), a tweet that night from CNN contributor Rachel Sklar was cause enough for me to drop my cup of tea back into its saucer and… Continue Reading →
Does sex really sell?
Today, more than ever, sex is rampant in marketing, bolstered by the notion that “Sex Sells”, but a new study reveals that this may not in fact be the case. Since the beginning of modern advertising, sexual themes and imagery have been used to sell products. Some of the earliest sexual ads were created by tobacco companies in the late 1800s…. Continue Reading →
Why women athletes deserve your support
If you’re a female athlete like me, you know the drill when it comes to wanting people to take you seriously (For everyone else: people tend to not take us seriously). That’s why, when the U.S. women’s national soccer team won the World Cup this summer, I was over the moon about the amount of… Continue Reading →
Why are filmmakers erasing girls?
Fan fiction culture is unique (and not just because it’s one of the only spaces you’ll find dramatic YouTube readings of stories starring characters like “Enoby”, “Vlodemort”, and “Dumblydore”). It is also one of the few online spaces that is primarily female. This is a realm in which girls and women can mold popular culture to their… Continue Reading →