Contrary to the belief of the fashion industry, the average American woman is not 5’11” with measurements that befit starving children. However, the mannequins used to display the clothes they are attempting to sell still have those proportions. I look up at them every day, styled so carefully and tastefully, extra-small shorts trying to grasp… Continue Reading →
The “Good Old Kiwi Bloke” — do you recognize him in your country?
Here in New Zealand we are still *sigh* perpetuating the old, irritating double standard in advertising, and it’s tiring beyond belief. We continue to have a culture where we champion the “typical Kiwi Bloke”, who is “every man” and his mates, affectionately championed for his ordinariness and always welcomed into the brotherhood. Men in NZ… Continue Reading →
The uncontrollable cost of beauty
I used to peruse the makeup section every time I entered a pharmacy. The rows of products would stare at me when I walked in, glinting and sparkling, until I would give in and buy an unneeded new mascara or my bajillionth bottle of nail polish. I didn’t even wear makeup most days! But I… Continue Reading →
What the #ToyLikeMe campaign can teach us about the body acceptance movement
Toys enable kids to explore and reflect on the world around them, which is why it’s so important that they identify with their dolls and action figures, but why is that so often not the case? The #ToyLikeMe social media campaign began with Rebecca Atkinson, Karen Newell, and Melissa Mostyn, three mothers from the UK who realized how rarely toymakers… Continue Reading →
Gender neutrality needs some skirts
Ellen Degeneres has a new line of girls’ clothes at Gap Kids, and it looks pretty great, but “gender neutral” it’s not. The Gap Kids website says that they are “dedicated to supporting girls just as they are, whether they skateboard or dance, wear dresses or jeans.” The clothes feature slogans like “Be your own… Continue Reading →
The day I fell in love with Amy Schumer
The day I fell in love with Amy Schumer, I was preparing my Intro to Psychology lecture about gender. I was searching YouTube for clever clips that I could use, when I came across a video called “Inside Amy Schumer – Last F**kable Day”. The main character, Amy Schumer, comes across her “heroes” — Julia Louis-Dreyfus,… Continue Reading →
What the 67th Emmy awards revealed about women of color in TV
The 67th primetime Emmy awards happened this past Sunday, and while I opted out of watching it live in favor of the premier of the last season of Downton Abbey (many tears!), a tweet that night from CNN contributor Rachel Sklar was cause enough for me to drop my cup of tea back into its saucer and… Continue Reading →
Does sex really sell?
Today, more than ever, sex is rampant in marketing, bolstered by the notion that “Sex Sells”, but a new study reveals that this may not in fact be the case. Since the beginning of modern advertising, sexual themes and imagery have been used to sell products. Some of the earliest sexual ads were created by tobacco companies in the late 1800s…. Continue Reading →
An A+ for Teen Wolf
Let’s talk about MTV’s Teen Wolf. As a feminist and lover of pretty much all things pop-culture related, I feel like I can easily take in a television show or film and inadvertently “grade” it on how well it measures up in its representation of women and other minority groups. Such a habit comes from being… Continue Reading →