Kia chalks up another ad as a sexist fail

Oh, Kia. Weren’t you listening when I praised you for your refreshing new take on the car ad? Or do you just not look to your partner companies in different countries for progressive advertising? I’m speaking, of course, about the latest ad for the 2014 Kia Forte. Carrying on from the theme of their “Hotbots”… Continue Reading →

In the world of men’s magazine publishing, does honesty count?

Let’s face it: We live in a world where women are objectified left, right, and center. The focal point of this objectification is magazines — those made for both men and women. But that objectification usually runs under the surface, insidiously pointing out our flaws by showing women who are impossibly flawless. Until now. Speaking… Continue Reading →

Pink my ride: The Honda Fit She’s

Listen up ladies: Your feminine ride has arrived! Honda introduces the Honda Fit “She’s” — a pinkalicious car made specifically for women. Clad in a bubble-gum-colored exterior, the “She’s” boasts pink interior stitching and matching chrome dashboard covers. Designers had the descriptor “Adult cute” in mind and have fittingly changed the apostrophe in “She’s” to… Continue Reading →