Does sex really sell?

Today, more than ever, sex is rampant in marketing, bolstered by the notion that “Sex Sells”, but a new study reveals that this may not in fact be the case. Since the beginning of modern advertising, sexual themes and imagery have been used to sell products. Some of the earliest sexual ads were created by tobacco companies in the late 1800s…. Continue Reading →

Fitbits and weight-loss apps: Healthy or obsessive?

In my day-to-day life, I’ve noticed a peculiar bracelet cropping up (the latest in a never-ending steam of weight-loss gadgets). This bracelet has the strange effect of making the wearer walk around a room in circles for minutes on end. “What is this sorcery?” You ask? It is known as a “fitness tracker”, sold by leading… Continue Reading →

Media proves what we’ve known all along: It’s easy to be trans!

(EDITOR’S NOTE: The following article contains extreme instances of sarcasm and satire.) Trans awareness is on the rise, especially now that a member of the Kardashian clan has publicly come out to the world as transgender. This heightened exposure of transgender individuals brings attention to the trans community, and since mainstream media is known to portray topics so… Continue Reading →