About-Face BlogAdvertisingGender InequalityOn The Pulse

Who needed that wife anyway?

By February 7, 2010 2 Comments

At first, I thought this Bridgestone ad was insinuating that the people inside were having some sort of altercation when the woman emerged from the car, breathless and frightened. Then I realized that she was forced out of the car, handed over like a piece of property or a ransom.

[youtube]http://www.youtube.com/watch?v=hNUWOu5BBX4[/youtube]

I’ll back up. A black, tinted-window car sits on a rainy road. A bunch of white men with indeterminate villainous accents broadcast, “Your tires, or your life!” A tall blonde woman (of course) wearing a black, leather corset-y catsuit gets out of the car (it looks like she’s pushed out). The men say “Your life, not your wife!”

–Jennifer