Check out this commercial for Quilmes (one of Argentina’s most popular beers):
What is different about this beer commercial than ones we typically see? What is lacking? What is included? How does it make you feel?
Granted, this isn’t to say Argentine media lack the machismo our friends below the equator are famous for. But I can’t think of many other alcohol commercials that avoid images of sex altogether and that choose to, instead, highlight something so simple and wonderful as laughter.
Regardless of the message, though, remember that a commercial is selling you a way of life, be it a sexual one or one filled with laughter. I’m not condoning the message that beer will ultimately bring you these good times, but an ad that makes you appreciative of laughter among friends and strangers sure is better than ones that bombards you with images of bikini-clad women and insinuates that beer brings you this sexual lifestyle.
How did this commercial make you feel? Do you wish more commercials were like this? Is it more acceptable to use laughter to sell beer than it is to use attractive women?