Questions to Consider:
* Who are the women in this ad?
* What is the message the commercial conveys?
* How would you feel if this commercial came on after a Victoria’s Secret commercial? (How about before?)
* What emotion does the advertiser want you to feel?
What We Think:
This ad is really funny, but with a purpose — I giggled at the faux beat poetry and mock spoken-word rhythm. But then it turns out the message is really quite lovely. Here are the lyrics:
For all the places I want to see
These legs are a vehicle
carrying me.
What more could I ask them to be?
They’re flawless.
(Flawless.)
Beauty magazines offer their tricks
Tell me…
I can’t imagine how your embrace
Would be any warmer on a 20-inch waist.
I’m flawless.
(Don’t ya know you’re flawless.)
‘Nuff said. (by Jennifer Berger)
Take Action! Contact:
John Holland, President and CEO
Fruit of the Loom
1 Fruit of the Loom Dr.
Bowling Green, KY 42103
Phone: 270-781-6400
Fruit of the Loom contact form: fruit.com/contact_us.shtml”http://www.fruit.com/contact_us.shtml
This cracked me up! I like how gentle it is. Yay FOTL!
Yeah, it KILLS me everytime the fruit guy sings “flawless”.
I find most of the Fruit of the Loom ads with the guys in the fruit suits hilarious. There was something that troubled me about this ad though. All the “flawless” girls outside the one with the 20 inch waist, had model bodies. Seemed to me they were rehashing the notion that being “flawless” means being thin, and white. Did you notice there was only one non-White model in the ad?
If you’re going to spread the idea that women’s bodies are flawless, perhaps doing it by using a variety of models of all ethnicities, as well as sizes is the way to go. Not telling us what we already know, by mainstream media flawless = white & thin.
The first girl is half black (albeit a very light one) so I don’t think Jackie could say they were all white. I still think it’s okay. I mean, I know plenty of girls that are skinnier than these girls who wish to look more like plastic looking models. it’s a very good step.
It’s a good step, but there is still a long way to go.