* How old does this girl look?
* Why is she only wearing underwear and a bra?
* Is this ad sexual? In what way is it sexual?
* How does the advertiser (Marc Jacobs) want you to feel?
* What is this ad selling?
What We Think:
This ad for Marc Jacobs perfume is quite disturbing. The fact that the girl in this ad looks young and innocent while she lies in a field in her underwear appeals to a pedophilic sexuality. Her body is open and vulnerable to preying eyes. At first glance, she appears naked because the white underwear and bra she is wearing is hard to notice against her pale skin. When you do notice her white underwear, it further symbolizes virginity, youthfulness, and innocence. With her eyes closed and legs spread open, she is sexually open. In sum, Marc Jacobs supports the sexualization of girls. (by Juliet Weintraub)
Take Action! Contact:
Jen Sagum
Advertising and Home Collection
Marc Jacobs
email: j.sagum@marcjacobs.com
That looks more like a crime scene photo than a perfume ad. Creepy.
The girl in this ad looks underage – obviously intentionally but irresponsible action by the ad company.
And did you notice it came from Teen Magazine?
Not only does this photo suggest pedophilia, but it is very representative of the many homicide images that make up a crime scene. Many women who are sexually assaulted are murdered in the process, and often “dumped” into “nothingness”, which could be the side of a road, a field off the beaten path, or a desolate setting that is unpopulated, in efforts to conceal the body. The picture is grainy, sometimes “over-flashed), muted colors and a still, lifeless body. A body that is usually abandoned in the position the killer had left it. This girl is not being playful…those that appeal to that sort of presentation exist in deeper and darker realitites….marc jacobs has maintained this fashion approach advertising, such as the girl in the trunk of a car with only the legs showing and hanging out the back….but she has on great shoes! These images could be a deeper meaning that lies within the advertising department at MJ….those types of demonstrations more than once is a red flag to me. Whoever is approving and passing these pics for publication needs some bright lights shone on them and their character as an act of prevention. Perfect example of how society overlooks the dangerous potential of some human beings in the name of God, fashion, money, love, conformity and extreme co-dependency.