Questions to Consider: * How is the woman in this image presented? * What body parts are most emphasized in this image? * What product is this image selling? * Who is the intended audience? What We Think: This image is problematic because the woman is posed provocatively, with the intention of being a passive… Continue Reading →
Gallery of Offenders: An Appalling (lack of) Apparel
Questions to Consider: * What product is this ad selling? * Why would American Apparel use a semi-nude model to sell clothes? * Who is this ad’s intended audience? What We Think: “Oh, hi! You caught me completely by surprise as I lay here topless, staring vacantly into the camera. But while we’re here,… Continue Reading →
Gallery of Offenders: Jillian Michaels is hazardous to your health.
Questions to Consider: * How are overweight people portrayed in this video? * How does Jillian’s training style make you feel about exercise? * What message does this video send about sensible weight loss? * How does the video make you feel about your own exercise habits? * What might the show be selling to… Continue Reading →
Gallery of Offenders: Diesel tells all to “Be Stupid.”
Questions to Consider: * What is this ad saying about women? About men? * What kind of action or attitude is this ad encouraging? * What product is this ad selling? What We Think: In this ad, Diesel is encouraging women to take actions that would gain them the title of “having the balls.” I… Continue Reading →
Gallery of Offenders: Treating animals ethically, but what about women?
Questions to Consider: * What is this ad trying to convey? * Who is this ad’s intended audience? * What does a woman’s body have to do with the ethical treatment of animals? What We Think: They may be called People for the Ethical Treatment of Animals, but it’s hard to remember the last… Continue Reading →