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Girls suck at math and boys shouldn’t wear princess crowns

Gendered advertising sucks. Seriously. Just last weekend, I was in the grocery store with my partner when we stumbled upon some energy drinks marketed specifically toward women, called Her, which were so uniquely (sarcasm) colored bright pink. Because apparently, all other energy drinks weren’t “feminine” enough, we needed one just for women. Just like we need… Continue Reading →

Pink my ride: The Honda Fit She’s

Listen up ladies: Your feminine ride has arrived! Honda introduces the Honda Fit “She’s” — a pinkalicious car made specifically for women. Clad in a bubble-gum-colored exterior, the “She’s” boasts pink interior stitching and matching chrome dashboard covers. Designers had the descriptor “Adult cute” in mind and have fittingly changed the apostrophe in “She’s” to… Continue Reading →

Axe does it again – disembodiment and sexism galore

Unsurprisingly, media critics have always had a tough time with Axe advertisements. Their overtly sexual nature and not-so-subtle caress of the male ego make it hard to believe that they’re selling body sprays and hair gels. But the commercial “Office Love,” just out on August 20th, takes Axe’s advertising to a whole new level. And… Continue Reading →

Thanks SO much for that 90-calorie brownie, Fiber One.

Oh, Fiber One. Like other popular snack manufacturers, you decided to take the low road in selling your [not-so-]tasty treats, and have tried to convince women that they can — horror of all horrors — break their diets and satisfy their sweet tooth with your desserts! Fiber One’s approach to selling their 90-calorie brownies isn’t… Continue Reading →

Wanted: Television role models for female academics

As I go into my third year of college this September, a recent article on The Guardian inspired me. I would consider myself an aspiring academic, and the article revealed the results from a report that stated only 12% of third-year female PhD students want a career in academia.This is not to say that a majority… Continue Reading →