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Levi’s ass-inine idea of equality

ASS. Got your attention, didn’t I? I’m guessing Levi’s was pretty proud of the final tagline for their new Curve ID jeans: “All asses were not created equal.” Nothing makes you do a double-take like the blatant use of “ass” in advertising, right? But I digress. The real story behind the company’s latest ad campaign… Continue Reading →