Need a program (virtual or in-person) to empower teen girls around media messages? See our menu.

Barbie: The Young Girls’ Ultimate Role Model?

Especially in this day and age, every young girl should have a role model. They need someone to look up to — someone who will validate their dreams, inspire their hearts, and represent all the positive, healthy ideals life has to offer. My mother is my role model, and so when I saw this commercial… Continue Reading →

Miller revokes ‘man cards’ for men lite on manliness

The sexism of beer and other alcohol commercials has been well-documented by About-Face. So, I can’t say I was terribly surprised to see the line of the latest Miller Lite commercials. I’m referring to, of course, the series of advertisements that the company has been promoting as part of their “Un-Manly” campaign. I’m sure you’ve… Continue Reading →

Sugar in the Raw delivers a sweet insult

Calorie-free sweeteners might sound great, but many of them are actually chemically altered, and all of them are contributing to the collective cultural goal to eventually subsist on, well…nothing. Given that, it came as no big surprise to me that one of these companies, Sugar in the Raw, has a new commercial that takes a swing… Continue Reading →

Miss Representation is exposing American media

[vimeo]http://vimeo.com/28066212[/vimeo]I have to be honest with you – I’m tired of seeing blog post after blog post depicting the fallacies of the media. I’m tired of reading about sexism, objectification, and disrespect. I’m tired of feeling hopeless about the state of gender representation in the media. Luckily, Jennifer Siebel Newsom’s new, edgy documentary Miss Representation… Continue Reading →

“Slip into a size sassy” and other bad advice from Special K

Some businesses relish in funny, clever, and creative advertising. They take pride in their wit and ability to connect with consumers, making them feel connected to and appreciated by the brand. In short, they have respect for the people they hope will come out and buy their products. Using that reasoning, Kellogg’s may not fall… Continue Reading →

The Tides are changing — aren’t they?

[youtube]http://www.youtube.com/watch?v=C9LTRbWsGOI&feature=player_embedded[/youtube]Cleaning product ads have an infamous rep in the feminist world for adhering to age-old gender stereotypes. Commercials featuring men doing laundry, the dishes, or cleaning house are few and far between. Commonly aimed at a middle-aged audience, these ads are disturbing – but when their sexist stereotypes directly reference young girls, their disturbing factor… Continue Reading →

A media juggling act

When I read about media multi-tasking, or the act of using multiple screens at once, my mind jumped to a vision: a child watching the images of an advertisement on a muted television screen–“dial this number for weight loss supplements!”—while hearing a commercial between songs on Pandora—“stop by for our new double bacon Hawaiian burger”—while… Continue Reading →

Skechers wants girls to “Shape-up”

Were you thinking that advertisements for girls’ shoes are a little lacking these days? Were you looking for some added weight-loss pressure in the way that they’re marketed? Yeah, me neither. Nevertheless, Skechers now carries Shape-ups for girls (ages 7 to 12). Unlike other childrens’ shoes, these Shape-ups feature a rounded sole intended to shape… Continue Reading →