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Axe does it again – disembodiment and sexism galore

Unsurprisingly, media critics have always had a tough time with Axe advertisements. Their overtly sexual nature and not-so-subtle caress of the male ego make it hard to believe that they’re selling body sprays and hair gels. But the commercial “Office Love,” just out on August 20th, takes Axe’s advertising to a whole new level. And… Continue Reading →