Body ImageGender InequalityOn The Pulse The ultimate sexist ploy

By December 11, 2011 11 Comments

One of the important tips given by

With all the super-sexist advertisements that are in the media on a daily basis, there are few things that really, truly shock me. I’ve seen a lot of screwed-up stuff, but this article in particular really takes the cake.

I present to you, from

Top 10 Subtle Ways to Tell Her She’s Getting Fat

The title alone is enough to make anyone vomit. Here’s a quick overview of some of the major atrocities that lie within.

Number 10: Buy Her Clothes That Are Too Small

Number 7: Serve Her Unsatisfactory Portions
“By making her ask for more food, you might succeed in shaming her into an acknowledgment of her recent weight gain, and hopefully to instigate a conversation about what she’s going to do about it.”

Number 5: Playfully Grab Her Love Handles
“Ask any man and he’ll tell you that he instinctively flexes his biceps whenever a woman touches them. The same thing goes for a woman when you make contact with any unwanted flab: She recoils and feels embarrassment.

Number 4: Ask Her to Wear an Old Dress
“This way she’ll have to admit to you that she’s put on too much weight and can no longer get into many of her old clothes. Follow it up by telling her how good she looked in those days, and maybe she’ll make it her mission to get back to that size.”

I could write a thousand-page thesis on the disgusting implications of this article. First, the author assumes that the woman in question will tailor every detail of her life — diet, clothing, exercise — to please her man’s desires. Last time I checked, it was 2011, not 1950.

This article is driven by two major undertones: humiliation and shame. This in itself is ridiculous, because it abides by the premise that women should always feel guilty about putting on weight — which is not the case! Furthermore, these tactics are meant to isolate the woman in question and make her feel insecure and unattractive. Clearly the author of this article has no idea what a wholesome, loving relationship ought to entail.

Simply put, this article makes it seem as though women need to justify their bodies to their significant others — which is blatantly, unequivocally FALSE.

On a daily basis, the media tries to encourage women to lose weight with special cereals, “appealing” salads, and fad workout routines. The last thing our severely screwed-up pop culture needs is an article which encourages men to “put women in their place” and “shape up.” Give me a break, people!

And the cherry on top? asks viewers to rate each article they read, as such:

“This Article Makes Me:
A Better Man”

The percentages? (as of Nov 29)

Laugh – 34%
Think – 15%
Furious – 14%
Happy – 14%
Sad – 11%
A Better Man – 12%

Sure, we could rejoice over the fact that 11 percent of viewers said the article made them sad. We could read the angry comments at the bottom of the article and feel a little relief at the fact that every reader is not a complete psycho. But the fact remains that 12% of viewers said this article made them “a better man.” And if that’s not enough, 5,946 people like it on Facebook. The mere fact that this article exists in 21st century America is disgusting. Period.