About-Face BlogAdvertisingBody ImageCosmetic ProceduresHealth and BodyOn The Pulse

Dove shows us the scary, scary evolution of beauty

By January 11, 2007 15 Comments

OK, serious time. This ad by Dove (ahem, our new heroes) gets right to the heart of what we do here at About-Face. It’s a shock to a lot of women that the ads and images we see every day are manufactured and completely fake, which is what this video illustrates. Check it out and see if it doesn’t change your perspective.

The fact that the woman is white and blonde-haired further illustrates that everyone, regardless of ethnicity, is looking at and wants to fit in the same ideal. So the ideal might be even more damaging and painful for women of color, who simply will never be white.

Take a good look at the woman at the beginning of the movie. I don’t know about you, but she looks like a lot of girls and women I know, not like a model. Let us know how this ad has changed the way you think by leaving a comment below.

(You have to have the Flash plug-in installed to watch the movie.)