Who run the (advertising) world? (Beyoncé)

A couple of weeks ago, Beyoncé debuted her new song from a forthcoming album, “Standing on the Sun” in a commercial for H&M. Earlier in the year she launched a new $50 million campaign with Pepsi, including commercials, visual ads, and limited-edition Beyoncé Pepsi cans. Of course, Beyoncé also sang at President Obama’s Inauguration and… Continue Reading →

My body: a (developing) love story

The number of advertisements that make us want to strip out of our skin and into something more slimming and youthful are more numerous than I would like to discuss. I’ve become wrapped up in the diet craze time and time again, though I’ve tried to mask it with words like “lifestyle change” or “getting… Continue Reading →

Have you ever looked at your body and wanted to cry?

Recently my 3-year-old son looked at me lovingly and said, “Mommy, you’re fat!” I’m an average-sized, curvy woman and I love my body the way it is. Fat is not a bad word, however, I have to admit, my self-esteem took a temporary hit with this one. He certainly didn’t learn that language from our… Continue Reading →

Women’s talents: alas, shrugged

I was pleased to learn that the topic this week in my male-dominated political discussion group would be Ayn Rand. If you don’t know, Ayn Rand is a famed female philosopher and author of the novel, Atlas Shrugged. She was no feminist—some would say she was the opposite—but she was strong in her principles, a… Continue Reading →

Dannon ad sells women, guilt, and, oh yeah—food

Woe to the woman who enjoys food and does not restrict: society just doesn’t seem to like her. Women, guilt, and food are constantly working together to sell products. But half the time, it’s hard to tell what those products are: the women, the guilt, or the food. The great news? Dannon’s latest Light &… Continue Reading →

Kia chalks up another ad as a sexist fail

Oh, Kia. Weren’t you listening when I praised you for your refreshing new take on the car ad? Or do you just not look to your partner companies in different countries for progressive advertising? I’m speaking, of course, about the latest ad for the 2014 Kia Forte. Carrying on from the theme of their “Hotbots”… Continue Reading →