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Diesel s.p.a.
Advertising Department
7 Via Dell'Industria
36060 Molvena (VI)
Italia
Email: advertising_dept@diesel.com
Speaking about the advertising trend of more shocking images, advertising executives told THE BOSTON GLOBE, "You have to push a little harder...to hold, shock, break through. Now that the competition is fiercer, a whole lot rougher trade takes place. [Rough trade is gay male slang for a sadistic heterosexual partner.] Today, business wants even more desperately to seduce....It wants to demolish resistance." (Naomi Wolf, Beauty Myth)
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