Posts filed under 'sexualization'

Victoria’s Secret says they’re “too sexy”

Even the chief executive of Victoria’s Secret thinks the chain may be getting too sexy, according to an article on the Associated Press (AP) web site. This is probably a reaction to the fact that sales have been slipping. I must admit that a sly smile crept across my face as I absorbed that info. Sisters, there’s a major point about capitalism and consumer power here: If we don’t like the message a company is putting out, and we stop buying the product because of it, the company may change its message. Keep that one in mind.

On a personal note, in the last few years, walking by the super-sexed-up mannequins in the Victoria’s Secret windows make me so uncomfortable that I can’t walk in a mall with my brother, father, or hohe auszahlungstrip poker vollversion gratispoker pc game freewarepoker regeln downloadonline 7 card stud spielenwww gratis pokeronline poker macwww poker regeln deno limit texas holdem rule,no limit texas holdem,no limit texas holdem tiponline poker reviewvideo poker casinoplay omaha poker online,strip poker free play online,play poker onlineplay poker,fun game home play poker,play online pokerfree video pokervideo poker softwareplaying poker onlinetexas holdem poker,free texas holdem poker site,free texas holdem poker downloadno limit texas holdem rule7 card stud hi lowfree online poker gameonline poker gamepoker sitepoker oddsvirtual pokeronline poker downloadmerchant credit card services,credit card merchant,internet credit card merchantcard consolidation counseling credit debtbad card credit credit discover,bad credit discover cardfirst premier credit card applicationbank one credit card,bank card credit disney one,bank card chase credit oneaccept credit card merchant account0 application card credit interest,0 balance card credit interest rate transfer,0 interest credit cardamerican airline credit cardcredit card debt statistics,teen credit card debt statisticsc card consolidation credit debt program ?,credit card debt consolidation,card consolidate consolidation credit debt debt dissolveyourdebt.cominstant decision credit cardfree credit card debt management,credit card debt management,card credit debt iowa managementcredit card payment,credit card payment system,credit card minimum paymentwashington mutual credit card servicesbank card credit orchard paymentcard credit free onlinecard credit debt free livingchase credit card home pagebank card credit securedcredit card numbers,card credit discover number phone? ?,change credit card numbercard credit debt help judgmentsecured credit card applicationbest card credit studentshell gas credit cardcard comparison consolidate credit debt uncle without my face turning red. Here’s a YouTube video of what those windows look like.

The rich irony here is that Victoria’s Secret was founded in 1977 by a man who, according to the AP article, was “embarrassed trying to buy lingerie for his wife and hoped to provide a comfortable place for men to shop.”

Heck, I was shopping there 15 years ago and loved it’s little “English boutique” feel with a sexy twist. But when Gisele and the crew came around (and the catalogs, OH the catalogs! Don’t even get me started!), I felt the need to get away from it all.

Let these guys know you support their change back to their roots. Here’s how:

1) Call them at (614) 577-7000

2) Fill out this form to e-mail your comments.

– J.B.

7 comments March 18th, 2008

The Things We Must Endure

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Since a fairly young age, I’ve traveled all over San Francisco by myself. And I’ve been lucky enough to be aware of what I should expect from being a girl who consistently uses public transportation. Not everyone will treat you respectfully, and when you’re stuck in an uncomfortable situation, the first thing to do is to simply walk away. I’m now 18 years old, and being harassed on the street has become so common for me that I choose to ignore the catcalling and quickly continue on to my next destination. But recently, I was waiting for the bus and a man chose to expose himself to me. Again, I decided to walk away. At that moment, I’ve never felt more violated or outraged toward a complete stranger. It baffles me that there are people in this world who think that it’s okay to treat someone as a sexual object. When my thoughts cross this topic, a question continues to come to mind: Why should we expect this to happen? How have we become to accustomed to this mistreatment?

Starting with that unfortunate experience, I decided to do a little experiment. I asked 10 close girl friends of mine how often they are sexually harassed, and they all replied with the same answer; multiple times every day. Some of them only experience the typical catcalls, while others have been touched inappropriately or have also had men expose themselves in public areas. From catcalling to groping to indecent exposure, women of all ages are forced to endure these forms of harassment. I find it truly disgusting that this happens so often. I feel myself grow outraged whenever a man chooses to say something sexual toward me or another female, and my first reaction is to tell them how sick and immature they are. But I know in the back of my mind that my feelings would remain unacknowledged and they would most likely mock me for speaking up. It’s a lose-lose situation. If we ignore them, they’ll continue to say inappropriate things until we’re completely out of sight. If we speak up for ourselves, it turns into an argument that we probably won’t resolve.
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Sexual harassment doesn’t only occur within metropolitan areas: this is a global issue. In the February 11th New York Times, I read an article addressing the issue of sexual harassment in Mexico City. It has become so common for a woman to be forced to deal with harassment there that the government has decided to have single-sex buses for women. While I think it’s about time action was taken to solve this issue, it’s depressing to think that harassment is such a common occurrence in everyday life. These women rarely report to authorities when they are sexually harassed—they simply deal with it. This past year, only seven women made official complaints of harassment on Mexico City’s buses. Since in San Francisco women experience it multiple times daily, I can’t even imagine how high the rate is in Mexico City.

Why does this happen? Media has such a strong influence on women’s images. From Abercrombie & Fitch ads and Sports Illustrated covers to Calvin Klein billboards, the media has enforced the general image of women to be almost always sexual. It has become way too common to see a woman in an ad exposing herself in a sexual way. No woman should have to feel uncomfortable for simply being a woman. It’s frustrating to know that even if we show the slightest amount of skin, we will be recognized for it in a degrading way. It’s not like we choose to wear outfits that reveal our skin because we like that kind attention or are trying to benefit the male population: We do it mostly for ourselves. Maybe we like how we feel in those clothes, perhaps it helps us feel trendy and comfortable. I want to know that on a hot day, I can wear shorts and be confident that I won’t be harassed. Until that day comes, I’ll have to continue with the simple method of walking away.

Holly Crimmins is eighteen years old and a senior in high school in San Francisco. She is a new intern for About-Face and is greatly anticipating graduating from high school and attending college next fall.

8 comments February 28th, 2008

Lo-Rider gives us the “Skinny”

I came across this music video a little while ago, courtesy of my trusty sidekick, YouTube. Here’s the censored version, but it is still naughty and potentially NSFW (not safe for work):

What do you guys think about this song and its video? I’m somewhat on the fence about it. On one hand, I do think the women in the video are stunning, and it’s certainly a change from the totally desexualized fat woman image. On the other hand, I don’t think the solution to that is to sexualize women of all sizes equally. On one hand it shows the women in a sexualized domestic setting, which is sexist. On the other hand, it doesn’t demonize the men in the video who are attracted to larger women. On one hand, it shows the women eating, which to me brings up the question of feederism or fetishism. On the other hand… I don’t know. It’s fruit! It’s healthy!

So are kudos in order, or are you concerned? Tell me all about it.

–A. I.

10 comments January 28th, 2008

Please don’t help your 6-year-old be sexy.

Little girl putting on lipstick

When my friend’s three-year-old daughter answered the door wearing some kind of brownish makeup smeared all over her face, her mom and I had a good laugh. She had done it herself; we joked that she missed a couple spots, and the little girl busted out a belly laugh that almost knocked her over.

Most of us have played in our mom’s makeup. But yesterday on Salon’s Broadsheet, Tracy Clark-Flory commented on some real, high-quality makeup for 6- to 9-year-old girls that Mattel and Bonne Bell are going to be releasing in 2008. MGA Entertainment (which makes Bratz) already has been selling makeup for girls through Markwins International and Added Extras.

Bratz Ooh La La Makeup2

OK, moms, teachers, aunts, we ought to stop this craziness, and quick. Let’s not dismiss this as “just playing dress-up.” Already, there are Bratz-branded padded bras for 6 year olds (which they call “bralettes”) that came out just months ago. And by buying little girls their own makeup, we will continue to make them into sexualized beings way too early.

Bratz Bralettes

Yes, these are padded bras for little girls.

I’m not just some overprotective woman saying, “Keep the girls young and cute!” According to the American Psychological Association (APA)’s “Report of the APA Task Force on the Sexualization of Girls” published February 2007, the early sexualization of young girls contributes to a host of psychological problems, including issues of cognitive functioning, physical and mental health, and healthy sexual development. Who wants their daughter to have these problems? Since makeup is one of the accessories of women’s sexuality, you’d better believe that buying little girls fancy, real makeup serves to help our culture sexualize them.

(The report defined “sexualization” as occurring when a person’s value comes only from her/his sexual appeal or behavior, to the exclusion of other characteristics, and when a person is sexually objectified, e.g., made into a thing for another’s sexual use.)

If you’re a parent or teacher of a young girl, check out these APA recommendations on what parents can do to prevent early sexualization.

And I’d add to that great list: Think good and hard about the toys you are giving the young girls in your life. Do they encourage sexuality too young? Just let them be little girls, running around and playing, not obsessing over their eyelashes in the mirror every day.

Taking Action: Four Ideas
1) Talk back to Bonne Bell and Mattel: Tell them that marketing makeup to 6-9 year olds is a bad idea and that you won’t be buying their sexualization of little girls. (Click here for contact info.) And if you own Mattel stock, use your stockholder status and contact (888) 909-9922.

2) Hit ‘em in the bottom line: Don’t buy Bonne Bell or Mattel products (that means American Girl, Hot Wheels, Barbie, or LipSmackers lip balm, etc.)

3) Make a stink: In 2008 when the line launches, go to your local mall or Bonne Bell retailer and stand outside with copies of this article or your own writing, and talk to people entering the store.

4) Encourage your friends not to buy makeup for their young daughters: Remember, little girls pretending to be Mommy sometimes (with Mommy’s makeup…) is fun role-modeling, but putting on makeup to look “sexy” or “grown-up” is inappropriate for girls’ development. Make sure you tell your daughters that it’s not important for them to be sexy at age nine.

– J.B.

18 comments June 13th, 2007