Posts filed under 'media'

Why Do We Care Who Wore It Best?

One of the most vivid memories I have from high school was when I was shopping for prom dresses with a good friend. What started as a bonding experience quickly turned into something much more isolating.

Selena Gomez and Tori Spelling

Selena Gomez and Tori Spelling

We had completely different bodies. She was tall, thin, and had no hips, and I was shorter with decent-sized thighs. In high school we would bring in a bunch of dresses and trade off trying them all on. Most dress styles were tailored for the body type my friend inhabited, and because of this, she looked “better” in the dresses than I did. Needless to say, my attitude level dropped a few points below annoyed, and I walked out of the mall that day with a new-found dislike for my body, and for my friend.

Why do we hold one body type above all others? Why do we let the fact that people come in different shapes come in between us? That bitter day, years ago, was in part due to women’s magazines. Not only do they allow these body comparisons, women’s magazines encourage readers to pick apart how different women look in the same dress.

This notion has entire sections in magazines devoted to it. The section has gone by many names, but on the Us Weekly web site, it is called “Who Wore It Best?” This section features photos of two or three celebrities wearing the same thing. Sometimes it’s a jacket or a blouse, but most of the time it’s a dress. In the online version, visitors are encouraged to click on the celebrity they think looks the best.

Jessica Simpson, Blake Lively, and Lily Collins

Jessica Simpson, Blake Lively, and Lily Collins

Letting ourselves look at other women this way can seep into our everyday lives. We may start to compare ourselves to others around us, whether it’s the women on TV or a friend in the changing room next to us. This outlook can foster a kind of body competition between women, distracting us from more pertinent issues, such as positive relationships with the people around you or doing well in school or at work.

There is always something that we can find to be envious of — the way that woman can pull off that spunky haircut, or that other woman’s long eyelashes, or maybe the way she can fill out her blouse. What would happen if we stopped being envious of these things and started admiring them? What if we knew that when we said “you look great” that it wouldn’t take anything away from our own beauty?

My challenge to you is to do just that; notice when you may feel jealous or envious and turn it into a compliment for that woman. It is also just as important to recognize the uniqueness and beauty in yourself. Our relationships with other women and our own bodies are too important to fall apart over dress sizes.

If you want to let Us Weekly know how you feel about the “Who Wore It Best” section, you can contact them through their web site.

-Ashley

2 comments June 30th, 2009

Calvin Klein’s Shock and Awe Campaign

Calvin Klein has built a fortune on controversy. From the suggestive 1980s commercial where a then-14-year-old Brooke Shields seductively looked into the camera and admitted to going commando, to the Secret Obsession fragrance ad depicting a naked, nipple-baring Eva Mendes (the ad was later banned from TV), Calvin Klein has always branded his product with the suggestion of sex presented in a way to shock the viewer.

Now, the world-famous jeans corporation is stirring up debate with its latest ad campaign involving a billboard in New York’s trendy, stroller-friendly SoHo neighborhood.

Calvin Klein's provocative billboard on Houston Street and Lafayette Street in New York

Calvin Klein's provocative billboard at Houston Street and Lafayette Strees in New York

The ad in question depicts a very young-looking teenage girl wearing a tiny pair of jean cut-off shorts, laying on top of one half-naked young man and kissing a second young man. A third half-naked teenager lies on the floor next to the three with his pants undone.

What is Calvin Klein selling? Oh, that's right: jeans.

What is Calvin Klein selling? Oh, that's right: jeans.

Asked about the message in the ad, a Calvin Klein spokesman said, “[the] intention was to create a very sexy campaign that speaks to our targeted demographic.” This statement is questionable considering the ad is plastered on a billboard for everyone to see, including children and teens.

Calvin Klein menswear designer Italo Zucchelli spoke out in favor of the ad more fervently. “I think it is a fantastic campaign. That is what Calvin Klein Jeans is supposed to be. Everyone needs to be scandalized and screaming. That is what we want.” Zucchelli went even further to hope the controversial nature of the ads would shock some viewers into spending. “I hope they’re going to be, ‘Ooooh, what is that?’ And then they buy our jeans. In the best tradition of Calvin Klein.”

Whether you find yourself shocked by this particular billboard or not, it raises questions about the messages Calvin Klein’s advertising deems valuable to promote. Calvin Klein deviates from the norm in the respect that highly sexualized images of young men are prominently featured, as opposed to women alone. This billboard of three men and one woman is a perfect example. What kind of statement does this ad make about young women and men as sexual objects? And what kind of impact will it have on the thousands of children and teens who will see it? Shoppers need to answer these questions for themselves.

The hope is that Calvin Klein, as well as other businesses that choose to sell based on shocking imagery, will realize smart consumers are not so easy to manipulate. Calvin Klein is free to target his “demographic,” but this does not include people who disagree with the sexual objectification of women and men, no matter how provocative the ad campaign. A truly smart consumer can see through the sex and shock, and choose to spend their hard-earned money elsewhere.

Contact Calvin Klein, Inc. and let them know how you feel about their advertising habits by either calling or writing a letter to:

Calvin Klein, Inc.
205 West 39th Street, 4th Floor
New York, NY 10018-3102

212-719-2600

-Nikki

*Quotes sourced from here.

Add comment June 25th, 2009

Young, Fat, and Fabulous… or maybe not?

Take a look at this segment that aired on Good Morning America on June 15th. The piece is called “Young, Fat, and Fabulous,” and it seems to advocate for women to have a healthy self-image at any size, but the message may not be so clear…

YouTube Preview Image

Did you notice the uneven general tone of this segment? Is it positive or negative?

This segment seems to flip-flop between supporting women who are happy and healthy at any size and then in a negative tone also highlights all the dangers the show’s producers believe are associated with obesity. Although these women have a clear bill of health from their doctors, at the end of the segment, Diane Sawyer tries to emphasize that they will have health complications later on… but if you listen carefully, the response is that these health risks increase due to age, not due to weight.

The piece talks about yo-yo dieting while at the same time sending a yo-yo message.

The first half of this segment is dedicated to telling viewers that being fat is OK and that these particular women are happier and healthier than they’ve ever been. Then the last half sends the opposite message — that being overweight leads to deadly health problems. Yet then they go on to say that yo-yo dieting is bad because it can also lead to terrible health complications.

I think this is reflective of our society’s overall indecisiveness about weight and health, and represents the tension that exists between wanting to be thin and wanting to be healthy and happy and love ourselves as we are.

Is it OK to be fat and fabulous? Can you be overweight and be healthy?

According to the Association for Size Diversity and Health (ASDAH), health is measured by many factors, including the right to be peaceful in one’s body. ASDAH has also done research that shows that the amount of fat on a body is a weak indicator of life expectancy and overall health.

Despite its mixed message, once you sort through the confusion, this piece does have some healthy points to take home:

Health comes in different sizes.

Acceptance of one’s body type can ultimately prove beneficial, especially when that acceptance is paired with a healthy lifestyle.

As Gabrielle mentions, the most important thing is to stay active, eat a balanced diet, and accept your weight where it stabilizes.

I think it’s fabulous that Marianne loves what she sees when she looks in the mirror. How many women of any weight and body type can actually say they love how they look? I hope that one day every woman will love herself as she is. No woman’s self worth should be determined by the scale or the size of her pants.

So I commend Marianne for telling the world that:

The good in accepting being large far outweighs the bad.

and

The only thing I’ve let go is the self-hatred that I felt.

Shouldn’t we all try to feel that way?

-Jaimie

[By the way, everyone, the fat activist movement is not a new grassroots movement. Fat activism has been alive and well for at least 15 years. Check out this site, Fat!So? for more. -Jennifer]

2 comments June 19th, 2009

Michelle Obama: A Political Body

Michelle Obama, showing off those famous guns.

Michelle Obama, showing off those famous guns.

From the moment the Obama family moved into the White House, our newest President and his wife became instant American icons. A beautiful and intelligent African-American couple, the Obamas exist under a social microscope with the media reporting on virtually every aspect of their lives.

In the midst of all the Obamamania, one of the most interesting news trends is the increasing interest in Michelle Obama, often subjecting her to a level of attention beyond the normal scrutiny reserved for a first lady.

Michelle Obama has essentially become public domain, with every aspect of her body up for discussion, from her clothing choices to her physical body itself.

The interest in Michelle’s clothing is like most relationships we have with public figures. There is a fun and escapist quality in watching her wardrobe choices. Mrs. Obama has a huge fashion following, often referred to as “the new Jackie O”, she inspires blogs that track her every outfit, and coffee table books celebrating her style. She makes headlines whether she’s wearing designer Narcisco Rodriguez or J. Crew, and even her penchant for sleeveless frocks inspires nationwide controversy.

Like the obsession with her wardrobe, the attention given to Michelle Obama’s body feels inspired by the public’s voyeurism (the press and public often critique the bodies of female celebrities), as well as a desire to be like Mrs. Obama. From Fitness Magazine to Glamour, magazines everywhere are promoting articles on “How to Get Michelle Obama’s Arms!” Very interesting. But what does this say about us?

Is it strange that the press is focusing so much on Mrs. Obama’s clothing and body, and rarely mentioning her other life accomplishments? Or are women simply inspired by an extraordinary first lady who always looks fantastic?

The desire to dress and look like Michelle Obama is understandable, she is a beautiful woman who promotes a healthy body image, which the public is clearly responding favorably to. But here are 4 facts about Mrs. Obama that get a little less press coverage:

  • Michelle was born and grew up on the South Side of Chicago and graduated from Princeton University and Harvard Law School.
  • Michelle met Barack Obama when they were working at the same law firm, and she was assigned to mentor him.
  • She promised Barack that she would support his decision to run for President if he quit smoking.
  • She is a strong and down-to-earth mother who values her children remaining as normal as possible, keeping them involved in play dates, school, and sports activities.

Mrs. Obama’s body is something to be desired, but I would like to know that as many women are inspired to attend Ivy League schools, go to law school, support their husbands, and become strong mothers because of her example, too. Obviously, Michelle is truly a positive female role model, and the media should treat her as such…with or without those toned arms.

-Nikki

2 comments June 1st, 2009

Liz Lemon, You Can Have It All!

I’m up for a pretty prestigious honor at my university, where I will be graduating in a few short weeks (gulp!). When I told a friend this news, he was pleased and happy for me. Then, curious, he started asking how I managed to do so well at college. So I answered a few questions, how I work hard and do the best I can–but then he cut me off. “Oh I know how,” he said. “You’ve never had a serious boyfriend in college.”

Excuse me? Was he actually suggesting that women can never succeed while we’re seriously dating someone? Because, you know, having jobs and internships and hanging out with friends and casually dating–

Tina Fey as Liz Lemon on <i>30 Rock</i>

Tina Fey as Liz Lemon on 30 Rock

that’s nothing compared to what it would take for a woman to maintain the attention of a boyfriend? Why is it that our society thinks women can’t have it all?

And that’s how I landed on people like Tina Fey.

Now, I love Tina Fey. I love her shows, I love her movies, I love her intelligence, and I especially love her Sarah Palin impersonations. She is a woman who’s broken down doors in the guys-only club of comedy. But I hate the women she plays. The women she consistently plays in her movies and shows are extremely successful, intelligent women who have unbelievably dull, pathetic social lives. Think of her characters in 30 Rock, Baby Mama, and Mean Girls–they are all are professional women who are clueless when it comes to their personal lives.

This has become a media trend over the decades–portraying women as either one or the other. Think Ally McBeal (successful lawyer, emotional instability), and Cristina Yang from Grey’s Anatomy (most intelligent intern in the hospital, yet cold and hostile to others). These kinds of characters are interesting and funny, and they certainly contribute to the laugh track. But I’ve had enough of it.

It’s great we’re seeing women characters as successful lawyers, doctors, and writers. But why must shows and movies always fall back on the same old portrayal–”she’s successful, but she can’t keep a boyfriend!” or “she’s smart, but she sure is crazy”?

What message is this sending? You can be successful either on the weekdays or the weekends, but not both?

Phylicia Rashad as Clair Huxtable on <i>The Cosby Show</i>

Phylicia Rashad as Clair Huxtable on The Cosby Show

There are few examples of women in the media who do have it all–success and social lives. Phylicia Rashad’s Clair Huxtable on The Cosby Show was a loving, strict, successful, happy mother of five. I am also lucky enough to have grown up surrounded by extremely talented women who led happy lives, including my own mother. (I actually took an online quiz once to find out which TV family is most like mine, and it turns out we are the Huxtables). Why can’t we see more women who do have it all?

I have led the last four years of college socially and academically. Maybe I’ve never had a long-term relationship while in college, save for the couple month-long ones, but I have made some incredible long-term friends. But who’s counting anyway? And who’s to say any relationship of any kind would deter me from my goals?

-Kate

Kate Elston is a senior majoring in Media Studies at the University of San Francisco. Upon graduation, she plans to work as a journalist or filmmaker. Kate wants to dedicate her career to media literacy and use the media to promote positive change.

3 comments April 20th, 2009

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