Posts filed under 'advertising'
Even the chief executive of Victoria’s Secret thinks the chain may be getting too sexy, according to an article on the Associated Press (AP) web site. This is probably a reaction to the fact that sales have been slipping. I must admit that a sly smile crept across my face as I absorbed that info. Sisters, there’s a major point about capitalism and consumer power here: If we don’t like the message a company is putting out, and we stop buying the product because of it, the company may change its message. Keep that one in mind.
On a personal note, in the last few years, walking by the super-sexed-up mannequins in the Victoria’s Secret windows make me so uncomfortable that I can’t walk in a mall with my brother, father, or hohe auszahlungstrip poker vollversion gratispoker pc game freewarepoker regeln downloadonline 7 card stud spielenwww gratis pokeronline poker macwww poker regeln deno limit texas holdem rule,no limit texas holdem,no limit texas holdem tiponline poker reviewvideo poker casinoplay omaha poker online,strip poker free play online,play poker onlineplay poker,fun game home play poker,play online pokerfree video pokervideo poker softwareplaying poker onlinetexas holdem poker,free texas holdem poker site,free texas holdem poker downloadno limit texas holdem rule7 card stud hi lowfree online poker gameonline poker gamepoker sitepoker oddsvirtual pokeronline poker downloadmerchant credit card services,credit card merchant,internet credit card merchantcard consolidation counseling credit debtbad card credit credit discover,bad credit discover cardfirst premier credit card applicationbank one credit card,bank card credit disney one,bank card chase credit oneaccept credit card merchant account0 application card credit interest,0 balance card credit interest rate transfer,0 interest credit cardamerican airline credit cardcredit card debt statistics,teen credit card debt statisticsc card consolidation credit debt program ?,credit card debt consolidation,card consolidate consolidation credit debt debt dissolveyourdebt.cominstant decision credit cardfree credit card debt management,credit card debt management,card credit debt iowa managementcredit card payment,credit card payment system,credit card minimum paymentwashington mutual credit card servicesbank card credit orchard paymentcard credit free onlinecard credit debt free livingchase credit card home pagebank card credit securedcredit card numbers,card credit discover number phone? ?,change credit card numbercard credit debt help judgmentsecured credit card applicationbest card credit studentshell gas credit cardcard comparison consolidate credit debt uncle without my face turning red. Here’s a YouTube video of what those windows look like.
The rich irony here is that Victoria’s Secret was founded in 1977 by a man who, according to the AP article, was “embarrassed trying to buy lingerie for his wife and hoped to provide a comfortable place for men to shop.”
Heck, I was shopping there 15 years ago and loved it’s little “English boutique” feel with a sexy twist. But when Gisele and the crew came around (and the catalogs, OH the catalogs! Don’t even get me started!), I felt the need to get away from it all.
Let these guys know you support their change back to their roots. Here’s how:
1) Call them at (614) 577-7000
2) Fill out this form to e-mail your comments.
– J.B.
March 18th, 2008
Once again Dove has spoken to the hearts of About-Facers. Their latest “Onslaught” commercial tells parents to “talk to [their] daughters before the beauty industry does” after showing clip after clip of advertisements, commercials, etc. parodying messages given to girls and women every day (or more acurately, every minute) by the beauty industry.
We hope you’re calling your daughter or sister or friend to tell her all about it. It’s wonderful to see an advertisement that doesn’t leave us feeling inadequate. Instead of telling us to get up and buy some product that will wipe out our bank accounts (not to mention our self-esteem), Dove tells us to take action and talk! Do it Dove. We hope you will keep it up!
–A.J.
February 18th, 2008
Bon mots abound in copyranter, a blog from an ad copywriter from NYC:
“Jugs missing Caps. Puppies missing Noses. Pillows missing Buttons. Boulders missing Crevices. Ad apparently from Mexico for Mia “seamless” lingerie. Is it a good ad? No. Why am I posting it? DUH—it’s sleazy, and I’ve got a reputation to uphold. Added note: the obvious implants contribute to the seamlessness and seaminess. related: WonderBra ad doesn’t show breasts, bra.” To see the NSFW (not safe for work), NSFL (not safe for life) ad, click here — but don’t say I didn’t warn you.
Copyranter often strikes a note halfway between thoughtful and enraged, which, given the content of some of these ads, makes a lot of sense. I wouldn’t recommend reading his (yes, his) blog if you have a problem with profanity. However, the sheer volume of ads in the archives is worth checking out.
He also says, “In the 21st century, misogyny in advertising is still rampant, rampant, RAMPANT! You wanna know why? Because many, many ad agencies are still basically just boys’ club bastions with hardly a female writer or art director in sight. Women belong at home, supervising the Roomba!” Wow! How thoughtful. And correct.
– A.I.
February 7th, 2008
My eyes are rolling so much I’m about to lose my balance. WeightWatchers takes the friendly route with their new campaign. (Warning: This link will take you to the WeightWatchers web site. Enter at your own risk.) Their web site is mosaic-ed with positive messages for women like, “Diets are mean!â€, “Di*tâ€, “Make the New Year’s resolution to not go on a diet,†and there’s a short video montage of all the messages we are bombarded with every day at the grocery checkout counter, in magazines, on TV.
The only problem? Um, WeightWatchers is a diet. Secret’s out, guys. The definition of “diet” is “a regimen of eating and drinking sparingly so as to reduce one’s weight” (Merriam-Webster’s Collegiate Dictionary, 11th Edition). They’re called “WeightWatchers.” They sell a specialized weight-loss program. Their system assigns a points system to all types of foods, based on a Core Plan or a Flex Plan. I’ve seen women dragging their WeightWatchers points booklet around with them at every meal, doing mental math to see which foods are in their points range. Sounds like a diet, huh?
The difference between WeightWatchers and other diets is that it does not restrict which foods may be eaten, only when and how much. However, it does assign food types subjective values, and sets people down a disordered path of thinking—one that makes food morally good or bad.
How about this? Let’s do as they say and not as they do. Let’s stop dieting, start living, and take action when we see WeightWatchers’ ads. Yeesh.
– A. I.
January 22nd, 2008
Check out these ads from Itambé, a Brazilian dairy company. Though their recent circulation around the web has prompted some speculation as to their validity, for me the issue is not about how or by whom they were created, but about what they say:
This series of ads recasts three iconic film images (Sharon Stone in Basic Instinct, Marilyn Monroe in The Seven Year Itch, and Mena Suvari in American Beauty) as full-bodied women. The accompanying words translate as: “Forget about it. Men’s preference will never change. Fit Light Yogurt.â€
It took me a few minutes of staring incredulously at my computer screen, eyebrows threatening to rise off my face entirely, before I could even figure out where to start.
Clearly, those of us who profess that every body is beautiful have been deluding ourselves. Can plus-sized be pretty? Can you be fat and still be happy? Will anyone who’s not thin (and extensively airbrushed) ever be celebrated as an iconic representation of beauty? Apparently we shouldn’t get our hopes up.
I don’t know what’s more offensive: that the ads have such a homogenous and absolute perception of beauty (it is attained, exclusively, through having a fit/thin body, which is attained, also exclusively, through eating their yogurt) or that this perception stems from a definition of beauty as that which is attractive to men. Men, they warn us, will never like big women. No man wants to see up the skirt of a fat bisexual serial killer. No one will ever say, “Isn’t it delicious?†when the passing of a subway train raises a fat woman’s dress. And certainly no man will ever fantasize about his high school daughter’s fat best friend.
The worst part of the ads’ interpretations of male desire is the message that appealing to it should be at the forefront of female concerns. Even the most mundane aspects of daily life, such as grocery shopping, are to be approached with men in mind. The suggestion that we should choose yogurt based on how it makes us look to men essentially reflects an archaic idea that is remains all too potent in the structure of our everyday lives: a woman’s value lies in what she does for men.
Regardless of these ads’ legitimacy (Fit Light is a brand of Itambé, but we haven’t been able to find these ads on their web site.), the message they contain is definitely displayed in other elements of both Brazilian and American cultures (or many others, for that matter). So what can you do next time you see an ad like these? Stop and challenge the message it sends; in this case: “Men’s preference will never change?†Why not? We can fight back by seeing the women in the ads as beautiful. You can try writing to companies that produce offensive ads, letting them know how you feel. Challenge yourself and others to remember that beauty is not tied to size, and that it isn’t limited to we see in ads. And next time you buy yogurt, pick the kind you like the best, regardless whether it will make you look sexier.
Margot Brooks is a rising junior at Stanford University. She is thinking of majoring in psychology and/or sociology, but will probably change her mind several more times henceforth. In the meantime, she is excited to contribute to About-Face and can be reached at margot09@stanford.edu.
July 20th, 2007
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