Artist adbusts subway billboard, commuters everywhere cheer.

January 15th, 2009

photoshop billboard

Photoshopped billboard


By now, we’re used to hearing that the ads we see every day are somehow digitally altered. Unfortunately, that’s not always our first reaction to the barrage of taut thighs and doe eyes. Kudos to a Berlin culture jammer for explicitly (and creatively!) reminding us of the Photoshopping of subway billboards. This person has been adding stickers of Photoshop windows to the original ads to demonstrate that we are looking at the product of hours of retouching. Check out some examples here.

So what do you make of it? Would seeing this on your morning commute make you stop and think? Personally, I think it’s a great idea, and a good way of interrupting the images we tend to simply accept.

Given an advertisement and a blind eye from the authorities, what would you do?

-A.I.

Entry Filed under: ACTIVISM,Photoshop,adbusting,advertising,culture jamming,image editing

5 Comments

  • 1. Pages tagged "taut"&hellip  |  January 17th, 2009 at 1:19 pm

    [...] bookmarks tagged taut Artist adbusts subway billboard, commuters everywh… saved by 3 others     SniperWj bookmarked on 01/17/09 | [...]

  • 2. Becky  |  January 18th, 2009 at 9:49 am

    I’m glad it’s making people think again about how they are so used to seeing unreal images in advertising.

  • 3. Sheri Zampelli  |  January 18th, 2009 at 4:34 pm

    I love it guerilla marketing and tagging meets mass media.

  • 4. Jennifer  |  January 23rd, 2009 at 11:13 am

    Me too. I would love to do this same action in San Francisco!

  • 5. Shaping Youth » Cou&hellip  |  February 13th, 2009 at 9:00 pm

    [...] skills (yup, they’re pretty thin right now, pun intended) check out About-Face.org (and their blog and workshops) Just Think.org also has a new health-curricula in the works among their many other [...]

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